This week in Riyadh, we attended the PIF_PrivateSectorForum, a high-impact platform bringing together public and private sector leaders across five priority growth zones:
• Tourism, Travel & Entertainment
• Advanced Manufacturing & Innovation
• Urban Development & Livability
• Industrial & Logistics
• Clean Energy & Renewable Infrastructure
Across these sectors, one message was consistent: the next wave of growth will be enabled by trusted, scalable ICT foundations, from connectivity and platforms to data governance, cybersecurity, and AI-ready infrastructure.
We had a number of valuable discussions focused on where the market is heading and what partners need to move from ambition to execution, particularly around demand signals, adoption barriers, and what “ready for scale” truly means.
A standout conversation was with the HUMAIN team, exploring current market demand, monetizing AI, near-term priorities, and the conditions required to accelerate adoption across region and industries.
As we continue supporting the Saudi ICT ecosystem, our focus remains on translating these conversations into practical value, helping partners deliver solutions that are bankable, interoperable, and built for long-term outcomes.