Great to be invited to the UK–Western Balkans Technology Trade Mission 2026 in Belgrade by the British Business Association in North Macedonia, in coordination with the The British-Serbian Chamber of Commerce – BSCC. This important regional initiative brought together technology leaders, innovators, policymakers, and businesses from across the UK and the Western Balkans to explore the future of AI, digital transformation, and cross-border collaboration.

We were pleased to be represented by our Principal Consultant, Aleksandar Shahov, at this important regional gathering, engaging with industry leaders and contributing to conversations on emerging technologies, innovation, and regional cooperation.

The discussions highlighted how artificial intelligence, Industry 5.0, smart manufacturing, cybersecurity, and other emerging technologies are reshaping industries and creating new opportunities for growth and collaboration across the region.

Beyond the insightful sessions, the event provided an excellent platform to connect with industry experts, exchange perspectives, and explore opportunities for innovation-driven partnerships between the UK and the Western Balkans.

We look forward to continuing these conversations and turning ideas into impactful partnerships that drive innovation and sustainable growth.