TAWAL sought structured commercial and strategic support to accelerate growth through new business acquisition, strengthen its bid capabilities, and refine its market positioning within Saudi Arabia’s evolving telecom infrastructure landscape.
The challenge
As the Kingdom’s leading tower company expanded into new commercial opportunities, TAWAL required expert support to analyse incoming RFPs, structure competitive bids, and evaluate optimal commercial models. The objective was to enhance win rates while ensuring long-term value creation through sustainable deal structures.
Project outline
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Analysed RFPs received by TAWAL and developed structured bid plans.
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Conducted financial deal analysis and recommended optimal commercial models, including build, lease, and revenue-sharing structures.
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Designed innovative service propositions aligned with global tower company best practices.
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Supported the development of TAWAL’s smart pole strategy.
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Refined pitch decks, company profile materials, and investor-facing documentation.
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Deployed dedicated deal analysts and commercial contracts specialists on-site.
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Provided off-site marketing and proposal drafting support.
Our impact
The engagement strengthened TAWAL’s commercial positioning, enhanced bid quality, and supported structured expansion into new revenue streams, reinforcing its growth trajectory in the Saudi telecom infrastructure market.
Duration of engagement: July 2022 – Ongoing