Awasr aimed to establish a new fixed-line operator by leveraging the Oman Broadband Company’s wholesale network. The project required validation of market potential, assessment of competitive dynamics, and preparation for market entry through a robust business and operating model.
The challenge
Awasr needed to determine whether a new fixed-line operator could enter an established market competitively. The challenge was to analyse market conditions, test ROI, evaluate product and pricing options, and prepare a feasible long-term business case supported by operational and partnership frameworks.
Project outline
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Conducted market assessment and demand forecasting.
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Benchmarked products and pricing against key competitors.
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Modelled CAPEX and OPEX scenarios.
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Built a 10-year business case with ROI analysis.
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Designed the operating framework and partner strategy.
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Supported go-to-market strategy and launch planning.
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Delivered two years of management outsourcing to support implementation.
Our impact
The study enabled Awasr to confirm commercial viability, define a competitive market position, and execute a structured launch plan. With long-term financial modelling and operational support, Awasr successfully entered the market with a clear roadmap and sustained management capacity.
Duration of engagement: January 2015 – January 2017