Awasr, Oman’s third licensed telecom operator, was evaluating the opportunity to enter the fixed broadband market. The company required a comprehensive feasibility study to understand market viability, competitive dynamics, and the financial and operational requirements for launching a new fixed-line operator.
The challenge
The key challenge was to determine whether leveraging Oman Broadband Company’s (OBC) national fibre network would allow Awasr to compete effectively with established operators. Awasr needed clarity on investment requirements, revenue potential, operational models, and long-term sustainability in a highly competitive market.
Project outline
-
Conducted detailed market assessment and multi-scenario demand forecasting for broadband evolution in Oman.
-
Developed a benchmarking-based revenue model and cost structure covering CAPEX and OPEX.
-
Produced a full feasibility study including a 10-year business case with ROI analysis.
-
Designed a comprehensive strategy and implementation plan, including organisational structure, partner selection, budgeting, and technology specifications.
-
Developed marketing mix, sales strategy, and operational plans.
-
Provided two years of outsourced management support to guide implementation and ensure operational readiness.
Our impact
Salience confirmed the commercial viability of the new operator and enabled Awasr to proceed confidently with its market entry. The strategy, business case, and operational framework supported a successful launch, while the outsourced management support ensured strong execution, operational alignment, and measurable performance milestones.
Duration of engagement: January 2015 – January 2017