Awasr, already established as a fixed broadband operator in Oman, aimed to expand into the mobile market by becoming a Mobile Virtual Network Operator. The company required full-spectrum advisory support to secure the MVNO license and develop a commercially sound strategy for entering the mobile segment.
The challenge
Entering the mobile market demanded robust regulatory, commercial, technical, and financial foundations. Awasr needed to navigate complex MVNO licensing requirements, negotiate agreements with host Mobile Network Operators, and build a viable long-term business model while preparing for operational readiness.
Project outline
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Prepared and submitted the full MVNO license application, securing approval within three months.
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Developed a 20-year financial model including DCF valuation, cost structures, and scenario analysis.
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Negotiated wholesale pricing and technical agreements with host Mobile Network Operators.
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Designed a comprehensive go-to-market strategy covering value proposition, pricing, customer segmentation, and distribution.
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Evaluated technical set-up options through cost-benefit analysis and led the RFP process for equipment and integration services.
Our impact
Salience provided end-to-end advisory and project management support, enabling Awasr to secure the MVNO license and establish a strong commercial and technical foundation for market entry. The strategic, financial, and operational frameworks positioned Awasr to successfully expand into mobile services and compete effectively in Oman’s telecom market.
Duration of engagement: January 2019 – July 2019