Project designed to reassess market demand, develop a long-term forecasting model, and define a strategic five-year business plan to guide investment decisions and align stakeholders around a unified growth direction.
The challenge
GBI’s original business case was more than two years old, and market conditions had evolved significantly.
The company needed a refreshed understanding of current demand, revenue potential, and operational cost implications.
A strategic five-year business plan was also required to align C-level leadership and shareholders on priorities, market direction, and future operational requirements.
Project outline
1. Market demand review and forecasting model
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Assessed current market conditions using a combination of external research and internal market insights.
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Developed a structured methodology to validate demand assumptions and challenge previously used parameters.
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Built a comprehensive forecasting model incorporating consolidated market data and agreed assumptions.
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Produced a 15-year sales forecast with a sensitivity analysis module enabling “what-if” scenario testing across key variables.
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Integrated the forecasting model with GBI’s financial model to benchmark key financial indicators such as IRR and NPV.
2. Development of a 5-year business plan
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Conducted workshops with GBI management to refine revenue projections and define the commercial strategy required to achieve them.
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Performed a high-level assessment of operational expenditures and extrapolated a five-year cost forecast based on OPEX trends.
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Evaluated additional investments required to support future sales delivery and business growth.
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Compiled findings into a comprehensive five-year business plan, including financial projections, operational risks, and mitigation actions.
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Supported communication of the strategy to executive management and the Board.
Our impact
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Provided GBI with a current, data-driven view of market demand and long-term revenue potential.
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Delivered a robust forecasting model with scenario-based capabilities to support investment decisions.
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Enabled alignment between senior leadership and shareholders on a unified five-year strategic direction.
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Strengthened the company’s ability to plan future operations and secure investment through a credible, evidence-based business plan.