Awasr, the third licensed telecom operator in Oman, sought to assess the financial and operational feasibility of launching a new fixed-line broadband business leveraging the national fibre infrastructure and Oman Broadband Company’s wholesale platform.
The challenge
The client needed to determine whether it could viably enter a competitive market dominated by two established operators. This required a robust business case, detailed financial modelling, regulatory alignment, and a clear go-to-market strategy to attract investment and secure long-term sustainability.
Project outline
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Conducted comprehensive feasibility analysis covering market demand, competition, and pricing.
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Developed full investment case, Information Memorandum, and company valuation.
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Built detailed financial models including CAPEX, OPEX, revenue forecasts, and ROI scenarios.
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Designed go-to-market strategy, organisational structure, internal processes, and KPIs.
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Led investor presentations and supported capital raising efforts.
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Managed local recruitment and organisational setup.
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Provided interim executive and advisory support across key functions including Operations, Technology, Finance, and Customer Care.
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Structured transition and handover to local management.
Our impact
The engagement enabled Awasr to secure investment, launch successfully as Oman’s third telecom operator, and establish a structured, commercially viable broadband business with strong operational foundations and market positioning.
Duration of engagement: January 2015 – January 2019