STC Specialized, mandated to become Saudi Arabia’s trusted Mission Critical Communications provider, required strategic, technical, and commercial support to transition successfully and launch TETRA services at national scale.
The challenge
During a critical transition phase, the organisation needed to strengthen its technical capabilities, establish commercial foundations, and prepare for go-to-market execution. This included ensuring network readiness, aligning leadership strategy, building marketing and partnership ecosystems, and positioning TETRA services for long-term growth in mission-critical sectors.
Project outline
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Provided CEO advisory with holistic capability assessment and high-impact transition recommendations.
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Delivered subject matter expertise and interim PMO support to ensure TETRA network readiness.
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Supported marketing strategy development, execution planning, and governance frameworks.
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Acted as interim Commercial PMO to enable successful TETRA service launch.
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Developed partner ecosystem strategy for mission-critical solutions across public safety, IoT, Big Data analytics, ground-to-air communications, and connected vehicles.
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Supplied senior advisory roles including Strategic Advisor, Radio Specialist (TETRA LTE conversion), Product Specialist, and Legal Specialist.
Our impact
The engagement strengthened STC Specialized’s operational and commercial capabilities, enabled a structured and effective TETRA go-to-market launch, and positioned the organisation as a trusted provider of mission-critical communication services in the Kingdom.
Duration of engagement: March 2017 – March 2018