TAWAL, Saudi Arabia’s national tower company, sought to identify new market opportunities across multiple regions. The project required an assessment of market conditions, sector stability, and competitive dynamics to determine the most suitable markets for potential expansion.
The challenge
TAWAL needed a structured, comparative evaluation of several international markets to understand political and financial stability, mobile-sector maturity, and tower-market potential. The challenge was to provide clear, evidence-based insights to guide strategic decisions on market entry.
Project outline
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Conducted comparative market analysis across 12 countries, with emphasis on financial and political stability indicators.
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Assessed mobile-sector maturity, including key mobile network operators and competitive landscape.
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Evaluated tower-market size, growth potential, and expected investment requirements for TAWAL’s entry.
Our impact
The research enabled TAWAL to prioritise markets based on objective risk and opportunity criteria. It provided a clear view of expansion feasibility and supported internal decision-making on regional growth strategy.
Duration of engagement: June 2022 – September 2022