Who is Salience?

Salience is a management advisory firm specialising in digital and telecom sector business strategies, technology, regulation and professional services. We are practical hands-on consultants delivering implementable advice. 

The term Salience captures our core belief: great work should stand out, be seen, and make a lasting impression. It reflects our motivation to break from the ordinary and deliver work that’s bold, distinctive, and impossible to ignore.

How do we stand out?

We go the extra mile

Beyond the brief, pushing boundaries in pursuit of excellence, exceeding expectations, and creating a lasting impact for our clients through dedicated service.

We provide practical, actionable advice

Drawn from years of hands-on experience in the industry, offering valuable insights and real-world expertise to guide decisions.

We value innovation

Driven by a passion for energy and creativity, drawing inspiration from innovative thinking, diverse talent, and transformative ideas.

We deliver impactful outcomes

Committed to standing alongside our clients at every stage, translating strategic plans into effective actions and meaningful results.

salience corporate video

Our Mission

Our values

Our delivery stands out

We adapt to our client’s needs without compromising quality. We go the extra mile for our clients.

Work as one team

We have a collective approach to planning and delivery, valuing everybody’s opinion.

We are Straight talkers

Our communication style is transparent, honest, and straightforward.

We Innovate

We encourage our teams to think outside the box and challenge the status quo.

Having fun along the way

We celebrate success and make every effort to have fun in everything we do.

History

History updated images 2010-2015 (1)
Launched from United Arab Emirates
Established in Dubai, UAE in 2010 by ex-telco executives as a boutique consultancy delivering practical and high-quality industry advice.
2011-2012
Salience history timeline (12)
Established telecom partnerships in Oman
Led multiyear transformation projects in Oman, helping launch Oman Broadband Company and the first fibre ISP, Awasr Oman.
2015
Salience history timeline (13)
Service expansion in Africa, Europe and Central Asia
Established partnerships with prominent international development banks, such as the World Bank/IFC and the European Bank for Reconstruction and Development (EBRD)
2016-2017
Salience history timeline (11)
Strengthen our presence in the Middle East
New offices were established in Bahrain and Oman, fostering closer collaboration and enhancing greater client satisfaction.
2020
Salience history timeline (4)
Saudi Arabia and Kenya office openings
New offices were opened in Saudi Arabia and Kenya, leveraging local expertise to provide tailored regional solutions. This initiative supported the growing digital transformation needs in these markets.
2023-2024
Salience history timeline (6)
Projects launched in Asia and the Americas
Salience expanded to new regions, leading telecom projects in the Philippines, Jamaica, and South America, supporting regulatory and infrastructure development.
Salience history timeline (7)
Enhanced advisory services in digital and ICT
We have transformed our offerings in the Digital and ICT sectors to encompass: Regulatory Affairs, Economic Strategies, & Operating Models; Technical Advisory; Commercial & Financial Advisory and Recruitment solutions services.
2010
Salience history timeline (10)
Broadband transformation in the Gulf
Focused on broadband transformation and collaborating with ICT ministries, regulators, and operators to modernise digital infrastructure.
2013-2014
Salience history timeline (2)
From planning to implementation
Following the advisory on the rationalisation of pilot towers, Salience has been recognised as the trusted choice for overseeing the entire process, from planning to the complete implementation of the five-year permitting unit project.
Salience history timeline (1)
Launch of our European office
Our office was established in North Macedonia, staffed with highly skilled analysts and capable consultants who are dedicated to supporting global project delivery.
2018-2019
Salience history timeline (3)
Service growth in mega projects
Supported innovative ICT and mega city developments in Saudi Arabia. Endorsed data centre, cloud and IX developments in Africa, as well as energy sector and connectivity developments worldwide.
2021-2022
Salience history timeline (5)
Bigger office spaces in Dubai and Skopje
Expansion of new wholly owned office spaces in North Macedonia and Dubai. Our North Macedonia office was nominated as the best design office in Europe in 2024.
2025
Salience history timeline (8)
Connecting Antarctica: Our Innovative Submarine Cable Project
Salience was awarded to lead a pre-feasibility study for the groundbreaking Antarctic Cable project— a significant step in expanding global digital connectivity infrastructure.