Myriam Ayada
Senior Consultant

Uses her expertise in antitrust litigation, regulatory economics and cost modelling to fundamentally improve client’s market position and advise on business development opportunities

About Myriam

Myriam has 5 years of front line experience where she was responsible for implementing bottom up and top down cost models for mobile and fixed networks. Most notably, she assisted the European Commission to implement the Roam Like at Home initiative by assessing the cost of roaming services in 29 countries in the European Economic Area. Falk Safety Services – Tower and & Mast Climbing certification.

Her recent engagement includes:

  • Design and implement a bottom-up cost model to assess the cost of implementing new mobile mast regulation in Bahrain. This model includes an algorithm to assess the sharing possibilities among the sites based on their location and technical characteristics
  • Assess the demand for fixed broadband in Serbia. This analysis includes a segmentation of the demand based on a GIS mapping to define three geotypes in Serbia (urban, suburban and rural)
  • Updating of the business model of affixed new entrant operator in Oman. It included data collection, review of the basis of subscribers, assessment of the cost of goods sold, OPEX, CAPEX and WACC calculation
  • Performed profitability analyses of commercial offers, including the assessment of the segmentation of the market and the estimation of the churn
  • Achieved market analyses to define relevant markets and identify operators with strong market power (hypothetical monopoly test) including segmentation and substitutability of the demand
  • Performed economic analyses to assess the impact of anti-competitive practices on social welfare including analyses of demand sensitivity


  • Business & Financial Modelling
  • Financial & Data Analysis
  • Strategy
  • Telecommunication Regulation


Published Work

‘Assessment of providing cost of roaming service in the European Economic Arae , Co-author, European Commission,June 2016

‘Regulatory Involvement in Mobile Site Standards and Governance’, Salience Whitepaper, July 2017

‘The economics of rural broadband whitepaper’, Salience Whitepaper, March 2018
Falk Safety Services – Tower and & Mast Climbing certification


Telecom ParisTech, Paris

Telecommunication and Applied Mathematics


Past Experience

TERA Consultants

Mid-Senior Consultant

Ernst & Young