Mohamed El – Madhoun
Associate Partner

Helps companies define their sales and business development strategies, improves their operating efficiency and drives financial performance through his commercial direction

About Mohamed

With over 22 years of experience in the telecommunication industry across Europe, Middle East, Africa and Asia, Mohamed has managed sales and business development strategies within equipment manufacturers, network operators and IT industry sectors.

As an Associate Partner and VP of sales and business development, Mohamed has been actively involved in the commercial launch of a new FTTH (Fibre to the Home) operator in the Middle East. His primary area of focus is strategy creation, start-up programmes and marketing and sales.

Before joining Salience, Mohamed was the Chief Commercial Officer of Qatar National Broadband Network (Qnbn), a start up by the Qatari Government to deploy nationwide fibre optic network. He led the Business Development and Sales and Marketing team to define strategy and develop the product portfolio. Successfully negotiated and finalised product portfolio which was included as part of the Qnbn license.

His recent work includes:

• (Oman) Launching Awasr Oman – first fibre only broadband Internet service provider in the region
• (Oman) Launching Oman Broadband- first Country wide wholesale fibre broadband provider in the region
• (Qatar) Planning and strategic advisory support for the implementation of Qatar’s National Broadband Network project
• (Middle Eastern Country) Advising on the strategic, financial and planning aspects of a major telecom fibre broadband programme
• (Saudi Arabia) Leading on the business case and technical strategy for fibre based secure private government network

  • Business Development
  • Commercial Strategy
  • Sales
  • Marketing
  • Product Development & Management
  • Account Management
  • Customer Care


National University, USA

Telecommunications Systems Management


American University of Beirut, Lebanon

Computers and Communications Engineering


Past Experience

Qatar National Broadband Network (Qnbn)

Chief Commercial Officer


Global Head of Wimax Strategy