Personalisation is the key to winning customer loyalty and citizen happiness. Brands that leverage AI with real-world pragmatism will turn that key. This speech offered technology leaders insights into their critical role in driving this revolution, bridging together their organization’s brand promise with big data capabilities, algorithm advancements and disruptive vendors that lead the way in digital agility. From government ministries looking to further delight its citizens, to organizations looking to leverage big data for competitive advantage, Andrew’s closing summary was clear “Be genuine in your objectives, create brand-driven personalization of your experience, and remain pragmatic in developing relevant, high-impact use cases for AI.”